Prescriptive Analytics

The use of technology to help organizations make informed decisions via the analysis of raw data. Prescriptive analytics tries to quantify the effect of future decisions in order to advise on possible outcomes before any decisions are actually made. It factors in data about current performance, past performance, available resources, and possible scenarios, then suggests a course of strategy or action. While predictive analytics focuses on ‘what could happen’, prescriptive analytics focuses on ‘what should we do’.

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